WebSep 11, 2024 · In a study this year of 155 major digital publishers, Advertiser Perceptions found that the average publisher uses six supply-side platforms (SSPs), an ad tech … WebJun 22, 2024 · The European Commission has opened a formal antitrust investigation into Google over whether the search giant unfairly favors its own online display advertising technology over competitors,...
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Search, Play, Ads: Google’s many antitrust problems - Vox
WebDec 16, 2024 · The lawsuit alleges that Google’s 2008 acquisition of ad tech company DoubleClick marked a “fundamental change” where the company began to “exert leverage” as a middleman to extract ... Web1 day ago · Snap Inc , owner of photo messaging app Snapchat, said on Wednesday it has hired a former Google executive to help the tech company improve the performance of its digital ads. WebOct 19, 2024 · 2. Self-Service AdTech. One of the latest trends in ad tech is the adoption of new technologies that offer self-serve options. For example, with AdVendio users can significantly reduce operational costs and time needed to manage clients by providing a branded platform for end-to-end ad campaign management. microwave zucchini and squash